Just a wild guess, but perhaps scheduled for the vernal equinox - which is March 20. . Which in numerology (3-20-2015 or 3+2+8 ) adds up to 13 or 4 depending on how you interpret it. My understanding is when the total equals 11,22,33 or 13 - then you don't add the final 2 numbers together. Others disagree.
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