What got me interested in the book was a podcast i listened to recently with the author where he explained that every self-inclined action or though we do/have triggers connections all over the brain which subside when we go on to thoughts and action that are not as self-aware.
He suggested that this was a sign that self/ego is a temporary mindstate that gets rebuild from moment to moment. And thus had a connection to the notion of no-self in buddhism.
Fascinating stuff.
With Love
Eelco