Right. See that's the one that's making it a bit confusing to me as to where the name is trying to point to when used.
...anyway.
Still.. the universal Joe. Or is it international Joe... Average. What are he and Josephine going to do?
They are great to attach emotional appeals to, like images of the battler or various stokers of the boilers that keep the cogs turning. The unthanked and owed..The model citizen.. such mileage to be made by bringing them into the broadcast!
:-D