Strange Video and Website

[The One]

Hey guys and girls came across this i tried the search nothing came up.

Here is the video



http://www.youtube.com/watch?feature=player_embedded&v=pTL6BwCqjds

Here is the website, its just blue background with #231134421 Be Ready. Then social media buttons below...
www.231134421.com...

Anybody have any info? What do the numbers mean

[Tribe]

The words in the video are Run away , backwards and a anagram ! Hmm ?

[Tribe]

http://www.abovetopsecret.com/forum/thread979671/pg1

I found this decoding of the video, it stinks of a fear based meme to me , I could be totally wrong but it feels like a tool of fear !

[Tribe]

It's a marketing meme for a lip balm company !!!! I kid you not ! , and if it's anything beyond that it is a experiment in internet advertising !


Big edit , or...it's a pretend marketing ploy for a pretend lip balm company !! The plot thickens !!

[Tribe]

The company behind the video are ma3 it would appear , I've worked my socks off tonight playing detective lol seriously it's a bit baffling to say the least !! :belief:

[Spiral]

Anything starting with a "hash tag" (#) is usually a twitter feed.

Its all a bit pet goat.